Emaar · The Heights Country Club & Wellness · E611 / E77
Serro at The Heights: wellness-led villas by Emaar
Serro is a collection of three- to five-bedroom villas by Emaar at The Heights Country Club and Wellness, at the junction of the E611 and E77, about 10 minutes from Expo City Dubai and Al Maktoum International Airport. The homes pair Mediterranean architecture with a community built around wellness. Prices start from AED 6,000,000, and Ovation Capital Properties sends the price list and floor plans to registered buyers.
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Quick facts
| Developer | Emaar |
| Location | The Heights Country Club and Wellness, at the E611/E77 junction; ~10 min to Expo City Dubai |
| Homes | 3–5 bedroom villas |
| Starting price | From AED 6,000,000 |
| Community size | 7.5 million sqm |
| Payment plan | Shared with the price list |
Location
The Heights Country Club and Wellness sits at the junction of the E611 (Emirates Road) and the E77, with quick access to Expo City Dubai, Al Maktoum International Airport and the Jebel Ali and Dubai South employment centres.
| Destination | Approx. drive |
| Expo City Dubai | ~10 min |
| Al Maktoum International Airport | ~10 min |
| Dubai Hills Estate | ~20 min |
| Downtown Dubai | ~30 min |
The masterplan
Serro has whitewashed façades, terracotta tones and soft curves, with open, light-filled interiors in a neutral palette.
The Heights is planned around a Wellness Centre and Clubhouse. Residents get a Meditation Garden, a Wellness Lake and Promenade, a Yoga Lake, a private beach, a social terrace, a 1,200-metre movement loop, a 1,600-metre cycling trail and a 400-metre running track, with schools, hospitals, mosques and retail planned in the community.
Serro villas at The Heights
Why Ovation
Dubai’s most trusted off-plan brokerage for investors who refuse to buy blind.
Some chase what’s attainable. We pursue what’s worthy.
Ovation Capital Properties (RERA ORN 47175) is the advisory investors come to when the shortlist has to be right. Founder-led by Rahul Agiwal (Lead Advisor) and Bhumika Chauhan (Waterfront Specialist). We do not flood you with every launch on the portal — we curate what earns a place on your shortlist, state live From prices and the payment plan as Ovation facts, and book the unit with you.
How we protect your capital
- Direct developer-registered agency for Nakheel, Meraas and Dubai Properties
- Diligence before you pay: escrow, delivery record, handover balance, resale path
- Your instalments go to the project escrow named in the SPA — never a private account
- We walk the SPA with you and track Oqood registration in your name through to handover
- Clear EOI and booking stages before any commitment
Ovation has advised more than 50 investors. Rated 5.0 on Google.
For those who are Worthy of Applause.
How to register
- Get the brochure or WhatsApp Ovation with your home type and budget.
- Ovation sends the current price list, floor plans and payment plan.
- Reserve with the booking stage named in the SPA.
- Sign the SPA and follow its schedule through to handover.
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FAQ
What is Serro?
A collection of three- to five-bedroom villas by Emaar at The Heights Country Club and Wellness.
Where is The Heights?
At the junction of the E611 and E77. Emaar’s drive times: Expo City Dubai and Al Maktoum International Airport 10 min, Dubai Hills Estate 20 min, Downtown Dubai 30 min.
How much does Serro cost?
From AED 6,000,000. Ovation sends the full price list by villa type to registered buyers.
What villa types are there?
Three-, four- and five-bedroom villas.
What amenities are there?
A Wellness Centre, Meditation Garden, Wellness Lake and Promenade, Yoga Lake, private beach, fitness area and social terrace, plus running, cycling and movement trails.
What is the architecture like?
Mediterranean-modern, with whitewashed façades, warm terracotta tones, soft curves and open interiors.
Is there a second phase?
Yes. Emaar has also released Serro 2 and Salva at The Heights, and Ovation can compare all three for you.
What is the payment plan?
The payment plan is issued with the price list. Ovation sends the exact schedule for your chosen villa before you reserve.
When is handover?
The completion date is written into the SPA. Ovation shares the programme before you commit.
How do I register and book?
Get the brochure on this page or WhatsApp Ovation with the home type and budget. Ovation sends the current price list, floor plans and payment plan for Serro at The Heights Country Club and Wellness, presents availability for your shortlist, and guides the booking and SPA through to handover.
What fees are payable on top of the price?
The Dubai Land Department registration fee is 4% of the purchase price, plus standard admin and Oqood registration fees, paid at booking. Ovation sets out every amount in writing before you reserve.
Can I get a UAE Golden Visa with this purchase?
Property of AED 2 million or more can qualify for the 10-year UAE Golden Visa, including off-plan property on a payment plan, subject to current DLD and ICP rules. Ovation checks eligibility for your unit.
Is there a cost to register?
No. Registering interest with Ovation is free and carries no obligation to buy.
Ovation Capital Properties LLC
Office 213, Sol Bay, Business Bay, Dubai, PO Box 46231
+971 50 781 9433 · info@ovation.ae
This is not an offer. Images are illustrative. Prices, sizes, payment plans and handover dates are indicative and subject to availability, change and the SPA. Ovation Capital Properties LLC — ORN 47175.